Lexus Joins the Three-Row Electric SUV Craze: Is It Necessary?
In recent automotive news, the market is bracing for the arrival of three nearly identical three-row electric SUVs from Toyota, Subaru, and Lexus. This influx raises questions about the genuine demand for such models in the U.S. market.
On May 6th, Lexus is set to unveil its new three-row electric SUV, likely named the TZ. This model will share its platform with the Toyota Highlander and Subaru Getaway, making the trio quite similar. Lexus, known as Toyota’s luxury division, often mirrors Toyota’s offerings, similar to how the Lexus RZ is the luxury counterpart to the Toyota bZ, with Subaru’s version being the Solterra.
Details remain sparse, but it’s expected that these SUVs will share battery technology and powertrains. However, the Subaru Getaway is anticipated to offer additional horsepower. The Lexus TZ is speculated to feature more luxurious interiors and refined exterior styling, with possibilities of a larger 95.8 kWh battery pack, offering over 300 miles of range and an all-wheel-drive powertrain.
The live reveal of the Lexus TZ will be streamed on YouTube on May 6th at 9:30 PM EST. Despite the excitement, the market’s saturation with similar electric SUVs raises doubts about the need for yet another model.
The Demand Dilemma: Are Americans Interested?
The U.S. market already hosts several three-row electric SUVs, yet their sales numbers are unimpressive. For instance, in 2025, Hyundai’s IONIQ 9 sold 5,189 units, a stark contrast to the higher sales of its gas-powered counterparts like the Tucson, Elantra, and Santa Fe. Similarly, Kia’s EV9 saw 15,051 units sold compared to the Sportage and Seltos.
The challenges in producing three-row electric SUVs are notable. Larger batteries increase costs, and the added weight affects range, making these vehicles less appealing. Despite advancements, many Americans still favor two-row electric SUVs that offer more practicality without the premium pricing.
Automakers, however, remain optimistic, believing that improved technology will make these larger electric SUVs viable for families. Yet, the assumption that Americans are clamoring for more space and features has often been contradicted, especially as affordability remains a concern. With rising vehicle costs and economic factors, many consumers lean towards more economical options.
The introduction of more expensive, large electric vehicles may not resonate with the average buyer, leaving questions about their relevance and potential success in the market.
Original Story at www.autonocion.com