Ferrari Luce EV’s Controversial China Launch: Sold Out or Still Available?

Despite swirling debates over its design and purpose, the Ferrari Luce, the brand’s first all-electric sedan, has made a significant impact in China. Reports initially suggested complete sellout of the Luce’s first 88 units, though further investigations reveal a more nuanced scenario.

UPDATE 29JUN2026: Ferrari’s representatives confirm that orders for the Luce remain open in China.

Initial reports claimed a rapid sellout of all 88 units of the Ferrari Luce in China. However, Lanjinger, a local media source, contacted Ferrari dealers to verify these claims and found that orders are still being accepted. According to Lanjinger, several dealerships indicated that a deposit of several hundred thousand yuan is necessary to secure a purchase.

“Regarding rumors that the car has sold out in China, reporters from Blue Whale Auto contacted several authorized Ferrari dealerships. All responded that orders were still possible, but a deposit of several hundred thousand yuan was required to secure a spot in the first batch. Some dealerships quoted 400,000 yuan, while others quoted 500,000 yuan. One dealership representative stated, ‘Once a contract is signed, the deposit is non-refundable. Another deposit will be collected once production begins, and the final payment will be made upon delivery of the car.'”

Regarding delivery times, several dealers revealed that the first batch of customers who placed orders are expected to receive their vehicles starting in the third quarter of next year, with earlier orders facilitating earlier production. Test drives are not currently supported. ‘Currently, there is only one engineering display vehicle from the Italian factory in the Asian market, which will subsequently tour various locations. Test drives are expected to be available next year,’ one dealer stated.

LANJINGER

The discrepancy between initial reports and dealer confirmations highlights the limited nature of Ferrari’s production, driven by demand. While the original report hinted at scarcity, it seems the exclusivity is tied to how many vehicles Ferrari plans to produce.

Ferrari’s new sedan, the Luce, was unveiled in May, marking a historic moment as the company’s first electric vehicle and first sedan, designed by Jony Ive, formerly of Apple. Despite its groundbreaking design, the car faced criticism for its practicality and electric nature, leading to a notable dip in Ferrari’s stock and the subsequent replacement of its marketing chief. Stock dropped over 6% in a single day, prompting changes in the company’s leadership, with Massimiliano Di Silvestre taking over marketing duties.

Despite the backlash, the Luce has found success in the Chinese market, with all units reportedly selling out “immediately,” according to CarNewsChina. This rapid sellout aligns with Ferrari CEO Benedetto Vigna’s assertion that the Luce is “clocking up orders” regardless of criticism, suggesting that the market’s interest may overshadow negative opinions.

It’s nice in there

Additionally, rumors circulated that purchasing a Luce was a prerequisite for accessing Ferrari’s more elite models, a claim that was publicly dismissed by Ferrari’s former marketing chief Enrico Galliera. He stated, “No, I was mad because we don’t respect what is written in this article, and it’s totally not correct,” according to The Drive. He further clarified that the Luce was intended for a distinct market segment.

The true impact of these initial sales and reservations may become clearer as the Luce’s production progresses and deliveries commence.

SOURCE | IMAGES: CarNewsChina.

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