Innovation and Vision at Toyota Technical Center Shimoyama
In a remarkable gathering at the Toyota Technical Center Shimoyama in Aichi, Japan, Simon Humphries welcomed attendees from around the globe, both in person and virtually. This facility, traditionally closed to the public, marks a shift in the automotive world by opening its doors to showcase its commitment to innovation and cultural integration.
The Shimoyama center stands as a testament to Toyota’s mission to create ever better cars. It is here that designers, engineers, mechanics, and drivers work in unison, honing vehicles through rigorous testing and refinement, embodying the philosophy that “Roads make cars,” as expressed by Master Driver Naruse-san. This site has become the “genba,” the spiritual heart of the Lexus and GR brands, where new models are not only unveiled but also pushed to their limits and perfected.
Leadership and Vision for the Future
Under the leadership of Mr. Kon, the new President of Toyota, the company continues to emphasize innovation and investment in people and the future. As a former Chief Financial Officer, Mr. Kon played a significant role in establishing both the Shimoyama center and Woven City, which reflect his strategic resource allocation and future-focused mindset.
The center’s activities are not just about improving vehicles; they explore the broader concept of mobility. This exploration is further emphasized with the introduction of Century as a stand-alone ultra-luxury brand, granting Lexus more freedom to strengthen its promise to the luxury market. Lexus aims to “DISCOVER” new products, services, and experiences that seamlessly blend business and pleasure across land, sea, and air, envisioning a 360-degree approach to mobility.
Breaking New Ground in Electrification and Luxury
Lexus is committed to electrification without compromise, as demonstrated by the recently announced new ES model. It promises customers confidence in choosing between Hybrid or Battery Electric options, providing a refined driving experience characterized by quietness, comfort, and control.
The unveiling of the TZ, an all-new battery electric SUV, represents a new standard in electrified luxury utility. This vehicle combines capability with craftsmanship, offering a spacious interior made possible by the BEV architecture, and a flowing silhouette that achieves aerodynamic efficiency.
Inside, the TZ offers a dual experience: a focused cockpit for the driver and a lounge-like space for passengers, ensuring luxury and comfort across all three seating rows. The vehicle’s design emphasizes a sensory experience through elements like light diffused over bamboo and curated fragrances, creating one of the quietest SUV cabins in the world.
Empowering a Sustainable Lifestyle
The TZ’s electric powertrain serves as a mobile energy source, with a battery equivalent to 7,000 smartphone batteries. This capability allows the vehicle to function as a movable storage battery, supporting home energy needs or outdoor adventures.
With up to 3,500 pounds of towing capacity, the TZ is engineered for real-life applications, offering flexibility and comfort. Its integration with the NACS Super Charging Network provides drivers with the freedom to travel further and at their own pace.
Lexus’s approach to electrification is about expanding what a vehicle can offer, enabling new experiences and possibilities. The TZ is a no-compromise vehicle, representing a step forward in engaging and exploring mobility in new ways. As Simon Humphries concluded, this vision is encapsulated in the phrase “Discover Limitless.”
Original Story at global.toyota