The electric vehicle market in Norway is witnessing a surge as Nio Group reports significant vehicle registrations in December. According to Elbilstatistikk, the company has registered 108 vehicles in Norway during the first three weeks of December, nearly doubling its previous monthly high from 2025, when 63 vehicles were recorded.
Nio, a Shanghai-based EV manufacturer, entered the European market through Norway in late 2021, following an ambitious expansion promise by CEO William Li to reach 25 countries and regions by 2025. As of December 22, the primary Nio brand accounted for 72 units, while the Firefly sub-brand contributed 36 units.
The Firefly brand commenced deliveries in Norway and the Netherlands in mid-August, with its reach extending to additional European countries over the subsequent months. The sales boost is partly attributed to year-end promotions and expiring government incentives.
To accelerate sales of its ET5 Touring, EL6, and EL8 models, Nio is offering a 1.99% interest rate on all models until December 31. Additionally, the Firefly debut model’s price has been reduced by 50,000 NOK (approximately $4,910) as part of a ‘Pre-Christmas Offer’ valid until December 14.
Beyond Norway, Nio and Firefly brands are experiencing increased sales in other European markets such as the Netherlands and Sweden, indicating a broader regional growth.
Sales Performance in Norway
In December 2022, Nio reported selling 142 vehicles in Norway, closely following November’s total of 141. December’s registrations so far have almost tripled November’s figure of 38 units.
The company’s best sales month in Norway was October 2024, with 184 vehicles registered. Throughout 2023, Nio’s monthly sales generally stayed below 100 units, October being the primary exception.
Excluding October, the average monthly sales for Nio in 2024 would have been 63 units, rising to 73 units when October is included. In 2025, the monthly average over the first eleven months was 34 vehicles.
Earlier in December, a spokesperson for Nio stated that Firefly’s sales target in Norway was lowered to “around 200” units from 500, which was part of an overall target of 1,500 vehicles for both Nio and Firefly in 2025.
By December 22, Nio had registered a total of 59 Firefly units and 440 Nio vehicles, according to Elbilstatistikk.
Nio also announced Vianor Leangen in Trondheim as its newest authorized service partner in Norway, starting operations from January 1.
Norway EV Incentives
Norway, a global leader in EV adoption, has set a goal for all new vehicles sold by 2025 to be electric or hybrid. The country reached a milestone with 98.3% of new vehicle sales being electric, prompting plans to phase out subsidies for these vehicles.
The government plans to start collecting VAT on certain mid-market vehicles in 2026, lowering the price threshold for VAT exemption from NOK 500,000 (€42,630) to NOK 300,000 (€25,580), with a complete removal by 2027.
Nio’s models are priced above this threshold, but Firefly remains eligible for the exemption in the coming year, with its original price set at NOK 279,900.
Competitors
Tesla registered 5,663 vehicles in Norway within the first 22 days of December, setting a new record last month with 6,215 vehicles.
Chinese automaker XPeng has registered 706 vehicles so far in December, surpassing November’s 529. Meanwhile, BYD witnessed a significant rise from 172 units in November to 780 this month, offering both hybrid and fully electric vehicles.
Original Story at eletric-vehicles.com