Maserati Shelves Electric MC20 Amid Shifting Market Dynamics
Maserati’s ambitious plan to electrify its MC20 supercar has come to an unexpected halt. Initially introduced in 2020 with the promise of an electric variant, the MC20 will no longer see a battery-powered version due to shifting market demands and consumer preferences.
The decision to cancel the electric MC20, dubbed the Folgore, stems from a reported lack of interest. According to Autocar, Maserati spokespersons revealed that their market research showed a strong preference among MC20 consumers for the traditional internal combustion engine (ICE), particularly the Nettuno V-6 engine, which boasts F1-inspired technology.
“Market studies for the super sports car segment and especially for MC20 customers have demonstrated that they are very keen on driving powerful ICE engines like the Maserati Nettuno V-6, which incorporates F1-derived technologies, but are not ready to switch to BEVs for the foreseeable future,” a Maserati representative stated.
“In light of this, Maserati is currently managing the manufacturing ramp-up of the GT2 Stradale version of the MC20 in Modena, which will be available to North American customers this summer, but has decided to discontinue the MC20 BEV Project due to a perceived lack of commercial interest.”
The spokesperson added, “The brand remains committed to electric mobility, already offering a mix of BEV, MHEV, and ICE models created to meet diverse customer and market needs. As the only luxury brand within Stellantis, Maserati continues to focus and invest in innovation, performance, and Italian craftsmanship. Maserati recalls that its current range of six models (Grecale, GranTurismo, GranCabrio, MC20, MC20 Cielo, and GT2 Stradale) and the next generation of its model lineup will continue to be 100 percent manufactured in Italy.”
Despite Maserati’s struggles, including a significant decrease in sales—down 57 percent to just 11,300 units in 2024, the brand remains optimistic about its future. This optimism is supported by the continued availability of electric Folgore versions of the Grecale, GranTurismo, and GranCabrio.
A Maserati spokesperson commented on the financial outlook, “Maserati is navigating an important phase in its journey. While 2024 brought challenges, these results also reflect an industry-wide transformation rather than a lack of strength in Maserati’s DNA. As the luxury and automotive sectors evolve, Maserati is taking thoughtful steps to reinforce its future.”
Looking ahead, “With a clear plan in place, 2025 will be an important year, marked by key product launches, regional commercial initiatives, and the ‘Year of the Trident,’ celebrating a century of our iconic logo. With dedication to quality and customer experience, Maserati is working with its employees and partners to build a strong foundation for the future.”
While the electric MC20 may not materialize, Maserati’s commitment to innovation remains unwavering. The upcoming GT2 Stradale, set to debut with a potent twin-turbocharged V-6 engine producing 631 horsepower, exemplifies Maserati’s dedication to performance. This new model will serve as an exciting addition to their lineup, reflecting the brand’s enduring spirit of Italian craftsmanship and luxury.
As enthusiasts speculate about the Folgore’s potential, rumors suggest it might have featured a tri-motor setup delivering over 700 horsepower. Although this vision will not become a reality, Maserati’s continued efforts in both traditional and electric vehicles promise an intriguing future.
Original Story at www.motor1.com