Hyundai is set to revolutionize the electric vehicle market with a series of new SUV models, including an anticipated D-segment SUV that will join its global lineup, positioned just above the IONIQ 5.
Hyundai plans to launch 100 new vehicles by 2030
“It’s a great time to be at Hyundai,” said José Muñoz, Hyundai Motor Company president and CEO, during the company’s 2026 CEO Investor Day. This enthusiasm is backed by the impressive sales of 2 million vehicles and a record revenue of 95.2 trillion won (approximately $69 billion) in the first half of 2026, marking a 3% increase from the previous year.
The company’s performance has positioned Hyundai Motor Group, which includes Kia and Genesis, as the second most profitable auto group in the world, trailing only Toyota, and third in terms of volume.
Hyundai is focusing on AI, robotics, software, and batteries to drive its transformation from a traditional automaker to a tech-centric company. By 2030, Hyundai aims to sell 5.5 million vehicles globally, with electrified models making up 60% of the sales, up from 23% in 2025.
Between now and 2030, Hyundai and Genesis plan to introduce 100 new or updated vehicles worldwide, including 58 in North America, 49 in South Korea, 41 in Europe, and 26 in India.
Electric vehicles, hybrids, and EREVs
In the upcoming eight months, Hyundai is set to unveil seven new vehicles. These launches include the new Elantra (Avante in Korea), IONIQ 3, the Tucson and Tucson Hybrid, the first Santa Fe EREV, a new electric A-SUV for India, a new global B-SUV, and another B-SUV for Europe.
Muñoz also disclosed plans to launch five new EVs in Europe, which feature two new B-segment SUVs, two light commercial vehicles, and a “D-SUV.”
The D-segment SUV is positioned between the IONIQ 5 and Santa Fe in Hyundai’s product range, although further specifics were not divulged. This new model was discussed during Hyundai’s strategy presentation for China, where the company is intensifying efforts in the world’s most competitive market.
Hyundai’s “In China, for China” strategy emphasizes local collaborations for technological advancements, starting with the IONIQ V, which launched earlier this year.
In 2027, Hyundai plans to roll out a new B-SUV and C-SUV, followed by the D-SUV, a D-MPV, and a D-sedan as part of its “Phase II” strategy, which incorporates premium NEVs and advanced technology.
Moving to SDVs
The planned D-SUV will be built on a new full-stack SDV platform. By 2028, Hyundai intends to incorporate Level 2 ADAS into its first mass-produced SDV model through a partnership with NVIDIA.
Hyundai’s proprietary autonomous driving AI, Atria AI, is set to begin data collection on South Korean roads by the end of 2026. This data will be pivotal in developing technology to eventually support Level 2 to Level 4 autonomous driving capabilities.
The D-SUV will also boast Hyundai’s latest Pleos Connect infotainment system. The IONIQ 3, Hyundai’s first European vehicle to carry this new setup, will feature an Android Automotive OS-based system with apps, customizable screens, and Gleo AI, an in-car AI companion.
As for the U.S. market, Hyundai’s plans for the electric D-segment SUV remain unconfirmed. However, according to TheKoreanCarBlog, the D-SUV is intended as a global model.
Hyundai has seen substantial growth in the U.S., its largest market, selling a record 490,000 vehicles in the first half of the year, driven by its expanding electrified vehicle lineup. The IONIQ 5 has been a standout performer, ranking as the third-best-selling EV in the U.S., following Tesla’s Model Y and Model 3. A larger, technologically advanced D-segment SUV could perfectly cater to the market if priced competitively.
Original Story at electrek.co