Life Electric Vehicles Holdings Acquires Rad Power Bikes Brand
Life Electric Vehicles Holdings, Inc., a company specializing in electric mobility solutions, has officially acquired the Rad Power Bikes brand. This acquisition, approved by the court, includes the brand’s intellectual property, inventory, and select operational assets. Known for its prominence in North America’s e-bike market, Rad Power Bikes is a significant addition to Life Electric Vehicles’ portfolio.
The deal establishes Life Electric Vehicles as the new owner of the Rad Power Bikes brand, paving the way for expanded U.S. assembly operations, improved quality control, and the development of new products. The company intends to continue retailing under the Rad Power Bikes name across the United States, with plans to increase its retail presence in strategic markets.
In a move to support existing Rad Power Bikes customers, Life Electric Vehicles will honor certain warranties and gift cards as specified in the asset purchase agreement. This initiative is part of the company’s strategy to maintain customer loyalty and satisfaction post-acquisition.
The acquisition is a strategic step in Life Electric Vehicles’ mission to broaden its electric mobility reach across North America. By building a diverse portfolio of electric vehicle brands, the company aims to capitalize on its integrated operational capabilities, which include experience with the premium electric bicycle brand, Serial 1.
Rad Power Bikes has historically been a driving force in the e-bike industry’s growth and the shift towards alternative transportation. Life Electric Vehicles plans to enhance this legacy by focusing on product innovation, customer experience, and operational enhancements to better serve Rad riders.
Plans are underway to move Rad Power Bikes’ production to the United States using affiliated manufacturing operations within a Foreign Trade Zone structure. This strategy aims to consolidate component sourcing, assembly, quality control, inventory management, and distribution under the Life Electric Vehicles umbrella.
The company anticipates sourcing components directly from top-tier global suppliers, a move designed to boost quality standards, increase pricing transparency, and reduce tariff and supply chain risks. By aligning these processes, Life Electric Vehicles aims to lower overhead, streamline production, and deliver consistently high-quality e-bikes while bolstering domestic manufacturing capabilities.
Focused on the growth and development of electric bicycle and micromobility brands, Life Electric Vehicles leverages vertically integrated domestic assembly, supply chain, and distribution functions. Through its Rad Life Mobility subsidiary, the company supports sales and customer service across multiple channels, including direct-to-consumer, retail, and dealers. Additionally, Life Electric Vehicles holds equity in LEV Manufacturing, which acquired the Serial 1 brand from Harley-Davidson.
Life Electric Vehicles is advancing U.S.-based production efforts with planned operations in Florida, Tennessee, and Utah. This initiative is part of the company’s broader goal to enhance domestic assembly capabilities and establish a scalable platform for electric mobility products.
Key Quotes
“Rad Power Bikes has helped define the e-bike category in North America with its innovative products and passionate rider community. Respecting and preserving that legacy – its brand, vision, and leadership – is foundational to this acquisition. Together, we will build on that trust and create new opportunities for riders nationwide.”
Rob Provost, CEO, Life Electric Vehicles Holdings, Inc.
“This marks an important new chapter for the Rad Power Bikes brand. We respect the foundation that has been built and are committed to strengthening operations, enhancing product development, and supporting the rider community for the long term.”
Jim Brown, President, Life Electric Vehicles Holdings, Inc.
Original Story at pulse2.com